About Us

Brooke Powell

Lead Estate Manager

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Brooke brings a combination of emotional intelligence, reliability, and big-picture thinking to her role as Lead Estate Manager. Originally from Atlanta, Georgia, she cultivated her love of service early on before studying at the University of South Carolina and building a career that spans executive assisting, corporate consulting, and luxury hospitality. Along the way, she honed her ability to anticipate needs, manage complex projects, and deliver seamless client experiences with both precision and warmth.

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Clients value her judgment-free approach, discretion, and commitment to excellence. Beyond her professional expertise, Brooke is passionate about holistic wellness, gardening, cooking, and travel. She believes that a well-managed home is the cornerstone of a well-lived life, and she takes pride in creating environments that allow her clients to focus on what matters most.

Jessica Paribello

Lead Organizer

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Jessica brings a blend of precision, creativity, and energy to Vita Serena’s Professional Organizing services. Hailing from Upstate New York, she built her career at the intersection of law and project management before discovering her true passion in professional organizing. A licensed North Carolina attorney and former corporate project manager, she brings both structure and creativity to her work, transforming homes into systems that are as functional as they are beautiful.

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Before co-founding Vita Serena, Jessica worked as a freelance organizer, earning a reputation for her thoroughness, efficiency, and ability to bring calm to even the most overwhelming projects. Clients value her approachable style, sharp eye for detail, and commitment to excellence—qualities that ensure they feel supported and cared for throughout the organizing process. Outside of work, Jessica enjoys live music, exploring new cuisines, fitness, and travel.